- Model target audiences with confidence, before a penny is spent on media
- Profile and grow current visitors to generate look-alike, act-alike, shop-alike, share-alike, convert-alike with demo, geo, interest, and in-market attributes
- Discover non-intuitive attributes of converters for audience expansion
Analytics
As a marketer, you are constantly aiming to increase ROI from your media efforts. You rely on various forms of analytics to help you refine the targeting profile of your audience and to identify the most efficient way to reach them at scale.
However, these disparate analytics data gives you disconnected bits of audience and campaign intelligence that you then have to piece together on your own.
BlueKai Audience x Media Analytics provides a centralized hub for analyzing all audience and media performance data where marketers can plan, model, target, optimize and buy with confidence and ease.
BlueKai Audience x Media Benefits:
Profile customers; discover new audiences
Performance- based planning;do more of what works
- Optimize your audience and media mix based on known 1st party performers who drive the most valuable parts of your funnel
Transactable: take action from your data- Live and transactable audience analytics (no dead spreadsheets!)
- Integrated activation for ad targeting across largest media partners
- Integrated data acquisition for prospecting
Plug in your data and go- Pre-loaded with customizable report templates for tracking KPI, pacing, volume vs. efficiency, etc.
- Ready to go audience discovery reports including audience profile, discovery and funnel analysis
One-Click Audience Discovery; Informed by Media Performance Data
Who should I target? Based on first party site, predict your audience profile with confidence.
What does someone who responded to my campaign look like? What else are they shopping for? Profile converters at any part of the purchase funnel to generate look-alike's, act-alike's and shop-alike's.
Which campaign or media performed? Centralize all media performance data into one UI to optimize in real-time.
How do I turn audience intelligence into action? Based on analytics intelligence, expand audience reach with one-click audience buy from BlueKai Exchange
Out of the box media performance reports:
- PACING: project and visualize if you're over or under- pacing against budget and/or delivery
- KPI TRACKING: keep tabs on media performance against how close you are to your goal (key performance indicator)
- VOLUME VS. EFFICIENCY: find the optimal balance of reaching your KPI, while maintaining a healthy campaign volume
- RESPONSE VS. VOLUME: view campaign response contrasted against campaign volume
- MULTI-CHANNEL TRENDING: shows cross-channel media trending across multiple channels including display, search and social
BlueKai DMP Offerings: Customize Your Data Management Needs
It’s a big, bold vision, but aren’t those the best kind?
