As a marketer, you are constantly aiming to increase ROI from your media efforts. You rely on various forms of analytics to help you refine the targeting profile of your audience and to identify the most efficient way to reach them at scale.
However, these disparate analytics data gives you disconnected bits of audience and campaign intelligence that you then have to piece together on your own.
BlueKai Audience x Media Analytics provides a centralized hub for analyzing all audience and media performance data where marketers can plan, model, target, optimize and buy with confidence and ease.
BlueKai Audience x Media Benefits:
do more of what works
One-Click Audience Discovery; Informed by Media Performance Data
Who should I target? Based on first party site, predict your audience profile with confidence.
What does someone who responded to my campaign look like? What else are they shopping for? Profile converters at any part of the purchase funnel to generate look-alike's, act-alike's and shop-alike's.
Which campaign or media performed? Centralize all media performance data into one UI to optimize in real-time.
How do I turn audience intelligence into action? Based on analytics intelligence, expand audience reach with one-click audience buy from BlueKai Exchange
Out of the box media performance reports:
- PACING: project and visualize if you're over or under- pacing against budget and/or delivery
- KPI TRACKING: keep tabs on media performance against how close you are to your goal (key performance indicator)
- VOLUME VS. EFFICIENCY: find the optimal balance of reaching your KPI, while maintaining a healthy campaign volume
- RESPONSE VS. VOLUME: view campaign response contrasted against campaign volume
- MULTI-CHANNEL TRENDING: shows cross-channel media trending across multiple channels including display, search and social