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BlueKai Partners

Badges

Learn about the different partner types and badges that define the BlueKai Partner Program below. Simply scroll over the badges for definitions.

Media Partner

<strong>Analytics</strong><br />Partners who have access and usage of media and audience analytics that inform predictive audience discovery and media buying.

<strong>Data Access</strong><br />Partners who have access to all BlueKai Exchange data, allowing for the most accurate data inventory for media campaign targeting and immediate execution.

<strong>International</strong><br />Partners who leverage International data available in the BlueKai Exchange to reach global audiences.

<strong>Mobile</strong><br />Partners who offer a solution for delivering ads and content across mobile devices.

<strong>Partner Initiated ID-Syncing</strong><br />Partners who have deployed a standard BlueKai tag that initiates data transfer with BlueKai when a user shows up on their site.

<strong>Server-Side Data Transfer</strong><br />Partners who have direct server-to-server connection with the BlueKai Exchange to enable the fastest and most effective delivery method of data, resulting in higher audience overlap in real-time.

<strong>Taxonomy API</strong><br />Partners who have implemented the BlueKai taxonomy API, giving their customers the most up-to-date view of BlueKai Exchange data via their own user interface.

<strong>AxM Log File Ingest</strong><br />Partners who have the ability to incorporate media performance data (via log files) to ensure the most effective way to create and optimize audience buying and data usage.

<strong>Audience Injection</strong><br />Audience Injection is a powerful automation tool that allows BlueKai clients to create audiences within our platform, and with a single click, have the audience object instantly appear in their seat in a media partners platform.

Branded Data

<strong>Auto</strong><br />A Provider that supplies data regarding users auto preference, intent to purchase, car make and model, etc.

<strong>B2B</strong><br />A Provider that supplies data to provide business attributes, including Seniority, Industry, functional area, company size and Decision makers.

<strong>Behavioral</strong><br />A Provider that supplies data on behavioral attributes such as personality type, and social preferences.

<strong>CPG</strong><br />A Provider that supplies data on users who buy specific consumer packaged goods.

<strong>Demographic</strong><br />A Provider that supplies data that encompasses individual demographic attributes (age, gender, etc.), household demographics (children in household, HHI, etc.), financial attributes (average income, salary, etc.), and/or housing attributes.

<strong>Financial</strong><br />A Provider that supplies data that encompasses estimated household income, discretionary spending range, investment propensity segments, and/or financial data across consumer markets.

<strong>Offline Match</strong><br />A Provider that has the ability to bring offline data online for enhanced audience visibility and insights across marketing channels.

<strong>Political</strong><br />A Provider that supplies data on political affiliation, voting and donating proclivities, and other political and social demographics

<strong>Retail</strong><br />A Provider that supplies data on a users retail preferences, purchasing trends, and popular merchandise.

<strong>Seasonal</strong><br />A Provider that supplies data on specific national holidays, popular sporting events, and bi-annual/annual seasonal trends.

<strong>Social/Lifestyle</strong><br />A Provider that supplies data on social media users, social media interactions, and/or social attributes.

<strong>Travel</strong><br />A Provider that supplies data on user preference for flight destinations, airports, length of trips, frequency of flights, etc.

Data App

<strong>Attribution</strong><br />A Partner who layers an attribution model atop the BlueKai data platform to assign credit for a transaction to a correlated event or set of events.

<strong>Creative Optimization</strong><br />A Partner leverages data from the BlueKai Platform to dynamically create and serve targeted, personalized advertising.

<strong>Modeling</strong><br />A Partner who layers predictive modeling or analytics atop the BlueKai data layer to generate high value lookalike audience across verticals.

<strong>Site Optimization</strong><br />A Partner who leverages data from the BlueKai Platform to optimize on-site.

<strong>Social</strong><br />A Partner who layers aggregated brand social media data atop BlueKai's platform to allow for improved site engagement with social media users.

<strong>Survey</strong><br />A Partner who uses BlueKai data to inform dynamic survey placement.

<strong>Trending</strong><br />A Partner who leverages BlueKai data for informed data visualizations and/or month-over-month vertical trends.

<strong>Video</strong><br />A Partner who informs pre-roll video content with BlueKai data, or pairs BlueKai data to video inventory.