Data Activation:
The Data Exchange

The BlueKai Exchange is the world's largest data marketplace and the de facto standard for open and transparent audience data trading. We've created an economy built on premium quality data, flexible and fair pricing, and scale that is unmatched in the industry. The result is the most comprehensive access to quality data available to target audiences at any stage of the purchase funnel.

Connect with your target audience, anywhere on the Internet:
  • Access actionable audience data on more than 300 million users. That's over 80% of the entire US Internet population at your fingertips.
  • Leverage a range of data to power in-market to business to demographic targeting; some which are exclusive and not available anywhere else.
  • The Exchange operates on the Data Activation System™, which is the industry's standard for data management and analytics.
  • Eighty percent of the top 20 ad networks, portals, trading desks and creative optimizers leverage data from the BlueKai Exchange Platform to run high performance ad campaigns.
  • BlueKai Exchange customers provide more than 30,000 data attributes to power any branding or direct marketing initiatives you can imagine.
Data Type Description Source Availability Qualification Segmentation
Intent Consumers who intend to buy a particular product or service in the near term.
Exclusive
BlueKai Intent
 160+ million uniques Actions indicating intent to buy on top tier ecommerce, financial, retail, online travel agency sites. Sample actions include interactions with a search function (either via search widget, or entering in a keyword), product comparison, loan calculators, etc. Autos (ie. by Make and Model)

Financial services (ie. loans, mortgages, investment products)

Travel (ie. by departure/destination city, length of stay, air travel, hotel, rental cars and brands)

Education (ie. by education products and services)

Retail (ie. by product type, categories, brands)

Local Goods & Services (ie. by products and services)
B2B Business consumers who are occupationally similar.
Exclusively
 12+ million uniques Occupational attributes sourced from hundreds of business web sites Company size Functional area Industry Seniority
Past Purchases Consumers who are more likely to buy based on pervious purchasing habits 65+ million uniques Consistency in online and offline shopping behaviors By Product Type (e.g. Women's Apparel, Laptop )
Geo/Demo Geographically or demographically similar. TBD   Geo: By State
Demo: Age, Education Level, Gender, Homeowner Status, Household Income, Presence of Children
Interest, Lifestyle Consumers who are more likely to be interested in a topic or fall within a lifestyle category based on modeling from multiple data types 103+ million uniques Consistency in online and offline shopping behaviors contrasted with demographic attributes to determine interest, hobbies and lifestyles.

By Product Type (ie Women's Apparel, Laptop)

By Lifestyles (e.g.
Frequent Travelers, High Spenders)

By Generations (e.g. Gen X, Baby Boomers)

By Social (e.g. Social Behavior, Social Signals, Interest between Friends)
Branded Consumers sorted by branded sources of data ranging from geo/demo, lifestyle, interest and purchase propensity TBD Contact BlueKai to get a comprehensive list of data providers Contact BlueKai to learn more about our branded data providers
Estimated Financial/Economic Consumers grouped by their estimated financial characteristics n/a Developed from IXI's proprietary measures. Examples include Income, Discretionary Spending, Economic Cohorts, Economic Spectrum, Ability to Pay, etc.
Premium Demo Qualified demographic attributes, based on consensus and validation, for targeting audiences at scale Exclusively
 90+ million uniques If two of more data providers agree on a user's demographic attributes and no other data provider disagree that is qualified as consensus. Data is tested quarterly to continue to meet the specified standard of excellence in data quality. Age, Gender, Household Income, Marital Status, Presence of Children (new categories coming soon!)