BlueKai works with websites to aggregate anonymous activities and enables marketers to provide more targeted online advertising. We recognize that many consumers are concerned about their privacy as they navigate the Internet. As a company, we fundamentally believe that the consumers should be informed of this process with transparency and choice.
BlueKai believes that as an industry, we need to be fully transparent on how targeting is achieved, help consumers understand the trade-offs and give them the tools to make their choice. BlueKai is one of the first companies in the industry to operate on this tenet and we are proud that others are following suit.