Our guidelines for protecting your data on the BlueKai Exchange™
BlueKai is dedicated to ensuring consumer anonymity, privacy and a clear understanding of how we interact with them. To that end, we strictly adhere to these guidelines:
- BlueKai does not collect or share personal information such as your name, address, or phone number.
- BlueKai does not collect or share personal information on children, teenagers and anyone under the age of 18.
- BlueKai does not collect or share information about your visits to our partner sites that you may consider sensitive, including health and adult behavior (i.e. pornographic content).
- BlueKai will only share information regarding your shopping and reading interests. For example, if your online activities indicate you're interested in air travel, BlueKai will update your anonymous profile so that you will be more likely to receive an air travel advertisement across BlueKai partner sites.
- BlueKai only retains information (web logs and cookies data) for a maximum of 6 months from the day it is collected
- If your privacy settings indicate that you don't want to share any of your shopping and reading interests—then no marketer will be allowed to access that information from BlueKai. This does not mean you will stop getting advertising on the sites you visit, but the relevance of the ads you see will not be derived from an interaction with BlueKai.
- BlueKai contractually requires our data providers to provide a Notice to Consumers regarding data collection activities and a clear and easy way to opt‐out.
What we MAY KNOW about you:
- Age Range
- Marital Status
- Military Status
- Language you speak
- Education level
- Age range, gender and approximate number of children in your household
- Health and Wellness information (if you express an interest in yoga, or healthy living)
- Housing information (rent, own, etc.)
- Financial information (if you have a mortgage, pay your bills online, looking for a car loan, etc.)
(All information we collect is anonymous and may include attributes for anyone using the same computer.)
What we DON'T KNOW about you:
- No personally identifiable info (PII)
- Email address
- Mailing address
- National identification number (ie: SSN)
- Birth date/Birthplace
- Credit card numbers
- Driver's license number
- Personal Health Information
- Religious beliefs
If you have any questions regarding BlueKai's privacy guidelines, please email firstname.lastname@example.org.