The Rise of Audience Targeting.
The Problem: Audience fragmentation has made it difficult to identify and reach a target audience at significant scale. Historically, the data used for targeting has lacked specificity and transparency, making it impossible for buyers to ascertain quality of their data. Moreover, websites were not compensated based on the quality of the data they provided. so there was little incentive for top tier sites to participate in data monetization, leading to a lack of quality data available for targeting. As a result, performance suffered.
The Solution:True audience targeting is driven by superior data. BlueKai has revolutionizes the way audiences can be targeted to create an economy and value chain centered on data by itself, compensating sellers with maximum yield and buyers with performance‐driven data that delivers results. By decoupling the targeting data from where ads show up, BlueKai allows you to define a targetable audience, and reach them anywhere on the Internet.