As users begin to spend more time engaging with media content on mobile devices, ad-spend is starting to reflect the industry’s adoption of mobile as the new platform to reach a brand’s target audience. BlueKai has recognized this shift of cross-device, cross-channel consumer behavior, and has created a technology platform to address data collection, organization and execution.
Our Mobile Data Management Platform (mDMP) is a comprehensive, cloud-based platform that manages your 1st and 3rd party mobile data assets, and provides deep analytics on your mobile audiences, to be integrated into your data-driven customer interaction programs.
The mDMP can be a stand-alone product, or integrate directly into your BlueKai DAS or any other data management platform, demand-side platform, or media execution platform.
With an mDMP you can:
- MANAGE all 1st party data across devices in a centralized platform to create a unified view of your audience.
- CREATE compelling audience segments with all of your audience data.
- ACTIVATE audience segments across BlueKai's huge digital ecosystem and mobile partners to target you audience across mobile web and in-app
- DELIVER consistent message to your audience across all channels.
- LEVERAGE in-depth audience analytics to:
- Increase effectiveness of mobile display campaigns.
- Drive adoption of your mobile application