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Press Archive

DigidayDecember 20, 2010
Branding's Bullseye: How DR Tactics Will Change Targeting

DM NewsDecember 8, 2010
EBureau partners with BlueKai for online audience targeting

Wall Street JournalDecember 3, 2010
Some Data-Miners Ready to Reveal What They Know
(Requires WSJ Subscription)

Internet RetailerOctober 28, 2010
New program helps marketers extend keyword targeting beyond search engines

AdotasOctober 27, 2010
Is Targeting More About Audience Or Content?

BizReportOctober 26, 2010
BlueKai, Efficient Frontier partner for intent-based ads

AdExchangerOctober 25, 2010
BlueKai On New Search Engine Marketing Offering Through Efficient Frontier

ADWEEKOctober 24, 2010
Audience: New King of the Hill?

AdotasOctober 22, 2010
BlueKai And Efficient Frontier Bust Through Search Walls

Digiday:DailyOctober 22, 2010
DIGIDAY Data: BlueKai Partners With Efficient Frontier

MediaweekOctober 21, 2010
BlueKai Upgrades 'Intent'

New York TimesOctober 19, 2010
Privacy vs. Profits

ClickZOctober 14, 2010
Agencies Tool Up for Data-Driven Media Buying

econtent magazineOctober 1, 2010
Companies Reacting to Consumers' Views on Targeted Ads

AdotasAugust 27, 2010
IOs Are Eternal

iMediaAugust 11, 2010
Useless online metrics you might be tracking

Advertising AgeAugust 2, 2010
Online Industry Needs to Be More Open About Tracking

Buzz MachineJuly 31, 2010
Cookie Madness!

Advertising AgeJuly 26, 2010 Develops Pre-roll That Offers Free Downloads on Other Devices

BizReportJuly 22, 2010
Rocket Fuel Inc. taps BlueKai for optimized data

Min OnlineJuly 21, 2010
Real-Time Bidding and the RTB Ecosystem

MediaPostJuly 21, 2010
Rocket Fuel Finds Low-Cost CPA Formula Through BlueKai Ad Data

TechFlashJuly 8, 2010
Madrona's McAndrews on the future of media and advertising

eMedia VitalsJune 16, 2010
4 tips for gaining trust from skeptical readers

AdExchangerJune 14, 2010
VivaKi CEO Hecht Talks AdECN Integration, Google/Invite Media, New "Primary" BlueKai Data Partnership And French Cuisine

AdExchangerJune 3, 2010
BlueKai Launches White-Label Registry To Promote Data Collection Transparency Says CEO Tawakol

Digiday:DailyJune 2, 2010
Digital Content Today: BlueKai Launches White Label

AdotasJune 2, 2010
BlueKai Extends Registry to Pubs

AdExchangerJune 2, 2010
Given Data And Media's De-Coupling, Should A Data Company Be Selling Media, Too? – Day 2 Reactions

ClickZJune 2, 2010
Advances in Audience Buying: What's Next?

MediaPostJune 1, 2010
BlueKai Offers BT Opt-Out And Management Tool

AdExchangerMarch 29, 2010
CEO Tawakol Discusses BlueKai Pulse Index And Intender Signal Strength

New York TimesMarch 12, 2010
Instant Ads Set the Pace on the Web

CNBCMarch 11, 2010
Who's the Next Google?

MoneyShow.comFebruary 18, 2010
Affluent Consumers Spend Again

Digiday: DailyFebruary 12, 2010
Digital Content Today: Blue Kai Shows Travel Recovery

Rayno ReportFebruary 3, 2010
BlueKai CEO: Billions of Dollars in Online Ad Data

AdotasFebruary 2, 2010
Got Funds? BlueKai Rakes in $21 Million

MediaPostFebruary 2, 2010
BlueKai Closes $21M Round Financing

ClickZFebruary 2, 2010
BlueKai Secures $21M in Third Round of Funding

AdotasDecember 9, 2009
Transparency Renaissance At Digiday:TARGET

Digiday: DailyDecember 7, 2009
BlueKai Adds In-Market Analytics

MediaPostDecember 7, 2009
Blue Kai Bows Data Targeting Service

Marketing VOXDecember 7, 2009
Third Party Data Joins Up with Behavioral Tracking

SearchEngineLandDecember 4, 2009
Is Display Catching Up To Search?

ForbesDecember 4, 2009
Online Publishers Scurry To Solve Financial Woes

MediaPostDecember 1, 2009
Ram Access Mode: The Best Intenders

ClickZNovember 19, 2009
Digital Media Predictions for 2010

Wall Street journalNovember 5, 2009
Target-Marketing Becomes More Communal

Digiday: DailyNovember 5, 2009
BlueKai Airs First Quarterly Report of Consumer Intent

MediaPostNovember 4, 2009
NAI Beefs Up Consumers' BT Opt-Out Option

MediaPostOctober 21, 2009
Ad Industry M&A Activity & IPO Wave To Hit 2010

ClickZOctober 16, 2009
Flavors of Search Retargeting: Google AdEx, Yahoo, and Beyond

ClickZOctober 15, 2009
Trick or Treat: The Word on Cookies

ClickZSeptember 9, 2009
Transparency in Targeting

DM NewsAugust 31, 2009
Data optimization drives media buy

Farney MediaAugust 10, 2009
Bluekai Explain Their Data Exchange Platform And Hint At European...

AdExchangerAugust 6, 2009
BlueKai Data CEO Tawakol On New Certification Program

BizReportAugust 5, 2009
BlueKai Launches Certification Program

ClickZAugust 4, 2009
BlueKai Moves to Certify Data Bought Through Its Exchange

MediaPostAugust 3, 2009
OMMA Behavioral Post-Game: BT Gets Ahead Of The Curve

ForbesJuly 23, 2009
Surprise: Online Ad Prices Are On The Rise?

Advertising AgeJuly 1, 2009
Advertising: The Price of 'Free' Media

New York TimesMay 31, 2009
Put Ad on Web. Count Clicks. Revise.

AdExchangerMay 14, 2009
BlueKai Data Exchange Buyers Doubling Every Quarter Says CEO Tawakol

Advertising AgeApril 20, 2009
Will Using Behavioral Data Lead to Smarter Ad Buys?

ClickZApril 9, 2009
The Data Dilemma

MediaPostApril 1, 2009
Filtering Out The Noise

AdotasMarch 31, 2009
Blinding Me With Science: Ad Optimizers

New York TimesMarch 25, 2009
Your Online Clicks Have Value, for Someone Who Has Something to Sell

Behavorial InsiderMarch 13, 2009
Is Opt-in The New Opt-Out?

New York TimesMarch 12, 2009
A Guide to Google's New Privacy Controls

MediaPostMarch 12, 2009
The Pace Of Technology Innovation Is Accelerating

AdotasMarch 11, 2009
Google Sidles Up To Behavorial Targeting

AdotasMarch 9, 2009
BlueKai, data targeting campaign

AdotasFebruary 27, 2009
BlueKai captures data from 100 million

Marketing VOXFebruary 26, 2009
BlueKai Mines Purchase Data to Improve Online Advertising

Advertising AgeFebruary 23, 2009
Start-up Mines E-Commerce Data for Online Advertising

MediaPostFebruary 1, 2009
Cookie Cutter

Ad OpsJanuary 27, 2009
AlwaysOn Announces OnMedia 100 Award Winners

iMediaJanuary 20, 2009
2 simple ways to innovate during a recession

Behavorial InsiderJanuary 5, 2009
Six Online Ad Industry Predictions For The Year Of The Ox

XconomyDecember, 16, 2008
BlueKai Makes Splash with $10.5M Round, Wants Advertisers to Understand Consumer Intentions

TechFlashDecember 15, 2008
BlueKai Gets $10.5 million to help advertisers target shoppers

Behavorial InsiderDecember 1, 2008
Media 100: A Seat at the Table (Omar Tawakol Named One of 100 People We'd Meet at Michael's)

AdotasOctober 21, 2008
BlueKai, interCLICK Partner To Rev Up Online Campaign Results

Behavorial InsiderOctober 8, 2008
Google Rallies Embattled Travel Marketers

Digital BlurSeptember 25, 2008
The Era of the Data Exchange

iMediaSeptember 19, 2008
AdWords retools, LinkedIn joins ad network frenzy

Behavorial InsiderSeptember 19, 2008
BlueKai Says Transparency for Everyone

BizReportSeptember 18, 2008
Can anonymous information increase your bottom line?

YieldBuildSeptember 16, 2008
Behavioral data exchange - a way to legitimize behavioral targeting?

ClickZSeptember 16, 2008
All-Stars Launch Behavioral Exchange, of Sorts

DM NewsSeptember 15, 2008
New online data company BlueKai strives for quality, privacy

AdotasSeptember 15, 2008
BlueKai Minds Its P's and Q's With New Data Exchange

MediaPostSeptember 15, 2008
BlueKai Focuses On Purchase-Driven Behaviors

CNETSeptember 12, 2008
Online ad twist: Mind your own data

Mr. WebSeptember 12, 2008
Best Behaviour: Launch for 'Polite' Ad Targeting Firm

ADWEEKSeptember 8, 2008
That's How the Cookie Crumbles


It’s a big, bold vision, but aren’t those the best kind?