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Executive Insights

Below is a collection of opinion articles written by our executive team reflecting our views on the data exchange business and its impact to the online advertising industry.

Ad OpsJanuary 25, 2012
What Does a Super Bowl Fan Look Like?

iMediaJanuary 12, 2012
Data Judging Data

DigidayJanuary 1, 2012
Reading Data Tea Leaves

ForbesNovember 8, 2011
Why Silicon Valley Is Bucking The National Unemployment Trend

Advertising AgeOctober 11, 2011
Removing the 'You' In Online Targeting

iMediaSeptember 9, 2011
Data With Benefits

YouTubeMay 24, 2011
Why the CEO of one of Seattle’s hottest startups moved to Cupertino

YouTubeMarch 1, 2011
Omar Tawakol Answers Who Owns the Data at the 2011 IAB Annual Leadership Meeting

iMediaFebruary 15, 2011
Forget Targeted Ads -- I'd Rather Pay For Content

DigidayFebruary 2, 2011
5Qs With Jon Ingalls of BlueKai

AdExchangerJanuary 27, 2011
BlueKai CEO Tawakol Says TrackSimple Acquisition Completes DMP Stack

DM NewsJanuary 10, 2011
Q&A: Omar Tawakol, CEO, BlueKai


BlueKai PulseThe BlueKai Data Exchange aggregates intent data on over 160 MM unique users which represents shopping and purchase intent trends on over 70% of the US online population. (Based on total US Internet population of 227 MM according to Nielsen Online). Generated quarterly, the BlueKai Pulse report examines recent trends from the BlueKai Exchange reflecting a unique insight into shopping trends across the Automotive, Travel, and Retail verticals.

Access full BlueKai Pulse reports below:

  • April 2011 - Japan earthquake, Egyptian revolution, and the Royal Wedding drive significant changes in the travel category
  • March 2011 - Warmer weather is on everyone’s mind. From outdoor summer products to beach vacation destinations, summer is on the minds of consumers
  • February 2011 - Spring is in the air! From outdoor activities to warm destination hotspots, spring break is on the minds of consumers
  • January 2011 - Wedding planning is in the air! Brides catch the wedding fever and go ga-ga for wedding dresses and supplies

Insights Archives

It’s a big, bold vision, but aren't those the best kind?