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February 13, 2012

BlueKai Named to the 2012 OnMedia 100 Top Private Companies List

Cupertino, Calif., February 13, 2012 – BlueKai, the world's most complete platform for data management, analysis and acquisition, todayannounced that it has been named to this year's OnMedia 100 list of the country's top private companies compiled by AlwaysOn, Silicon Valley's leading global blog network. This award marks the second year in a row in which BlueKai has been recognized by AlwaysOn having been a recipient of the 2011 OnMedia B2B Company of the Year award.

"We're honored to be among this year's list of the top private companies," said Omar Tawakol, CEO of BlueKai. "Being recognized by your industry peers is the ultimate validation in what you do. This acknowledgment further underscores our ability in providing themarketplace with disruptive solutions that is changing the media landscape and we'll continue to push the envelope in tackling big problems for big data."

Designed to acknowledge the top emerging companies creating new business opportunities in the world of media, advertising, marketing, branding and public relations, the OnMedia 100 list represents mature, forward-thinking media companies currently disrupting the digital media andadvertising world with new products and services, while at the same time creating high-growth businesses that offer huge upside potential for investors.

As part of this year's award, BlueKai was selected based on a set of five criteria including innovation, market potential, commercialization, stakeholder value and media buzz from the AlwaysOn editorial team as well as partners at DFJ Gotham Ventures, Azure Capital, FlyBridge Venture Capital, Greycroft Partners, Canaan Partners, FirstMark Capital, NEA, KPMG, HighlandCapital Partners and industry experts across the world.

About BlueKai

BlueKai ( provides leading solutions for comprehensive data management, acquisition and analytics to maximize performance from all audience data. The BlueKai Platform™ is a complete technology solution for managing private data assets and analyzing campaign performance to maximize return on marketing dollars. The BlueKai Exchange™ is the world's largest marketplace for anonymous 3rd party audience data, with exclusive access to BlueKai Intent™ and branded data in reaching more than 200M unique users across the entire marketing funnel. As an industry leader in consumer transparency and control, BlueKai has created book-end solutions including a registry for consumers to see what marketers know about them, edit their online preferences and gain rewards through charitable donations. The privately-held company is based is based in Cupertino, Calif., and is a recipient of the 2011 OnMedia B2B Company of the Year award.

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