There is a lot of intelligence that can be gained from your audience data and give you answers to questions like:
- Who are your customers?
- What attributes define them?
- Which exact products are they currently in-market to buy?
- What are they likely to buy next?
- How do you reach more of them?
- How safe is this customer data and are you leaking gold without knowing it?
BlueKai's DMP is a comprehensive and open data management platform to help publishers, marketing organizations and their agencies take control and make sense of their private 1st party data, achieve world class audience segmentation and reach targets everywhere. With BlueKai's DMP, you can:
- Leverage the data assets that already exist on your site and use them to enhance your campaign's performance
- Give up the spreadsheets and begin to analyze all campaign performance in one place
- Centralize control of all of your audience and campaign data, reach more of the right people and drive maximum results from your media dollars
Simply speaking, the BlueKai DMP provides a closed-loop platform for publishers, marketers and agencies to:
Why BlueKai DMP?
- Campaign + Audience at your fingertips – a real platform, designed to house all and any audience and campaign data. Never be forced into spreadsheets again.
- ONE Platform for ALL Data Management Services – ingest, digest, activate, analyze and refine any data asset.
- Plug and Serve – BlueKai serves as the ultimate freeway to distribute your data to top media partners and reach targets that you identify in a pixel-free way.
- Campaign Performance Tracking Made Easy – get one dashboard for ALL campaigns across channels, see what is working and optimize accordingly. Pre-integrated with many of the top media platforms and networks.
- Audience Intelligence – real-time analytics give a comprehensive full funnel data profile on any audience segment you create. Get it in a real platform, not in spreadsheets with macros.
- Comes with Quality Data – the BlueKai DMP comes pre-loaded with the industry's best 3rd party intent data. Plus several top tier branded data providers.