The BlueKai Registry – putting consumers in control of their digital footprint.

The BlueKai Registry brings transparency to consumers by allowing them to see what preferences are being logged by other third party data creators on their computer. Data in the registry – should not be thought of as 'BlueKai Data' rather it is 'BlueKai' being transparent about what data companies think about your computer. Consumers can also control their anonymous profile by managing their topics of interest. Your preferences may be used anonymously to influence which types of marketing messages you receive across the Internet. Or you can choose to not participate at all via an optā€out.

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Thank you for providing your online preferences using the BlueKai registry! This simple 2-step process will put you in control of what some marketers know about you. Based on partner feedback, below is a list of your online preferences for topics of interest. Please review and edit by clicking "Remove" next to a particular preference. Then, click on "Continue" to select benefits.
Please note that preferences are noted based on collective activities from your computer. If your computer is shared, this may reflect interests from other members of your household. To see how this works, visit (a fictitious sports site that will appear in a new window), and refresh this page.